H&M to collaborate with Maison Martin Margiela

Maison Martin Margiela has confirmed that it will be the next designer brand to collaborate with H&M, launching a collection worldwide on November 15.

The Paris-based label, whose elusive Belgian founder left the company in 2009, is much revered in the fashion industry for its avant-garde aesthetic.

And though it does not share the same status as past H&M collaborators Versace, Matthew Williamson and Jimmy Choo, a cut-price range is likely to enjoy the same kind of success if the excitement surrounding the announcement is any indication.

Will you be falling for the hype and camping out to buy a piece of this cut-price collection?